Guide to a ‘mum-style’ indie book launch

What visions come to mind when you think of a book launch? A cosy library filled with grown-ups? Manicured hands clutching tall champagne flutes? A reading or two?

Let me introduce you to the ‘mum-style’ indie launch done via a laptop with sticky keys.

Let’s assume the book is ready for publishing—the hard work done. You have written the manuscript, re-written it, edited it, edited it again, polished it, sent it to beta readers, edited it again, sent it to an actual editor, revised it, sent it to a proof-reader, more edits. You have your cover, blurb, and you’ve sent it to your Launch Team.

You’re good to go.

In theory, you should be able to submit your files to your preferred publishers and have the book live within a day or so *laughs hysterically and wipes a tear from her eye*. I have heard it happens that way for some people—but not me. I need five days to allow for all the things that will go wrong. Here’s how it looks for us hot-mess mums.

Submit everything five days prior and wait 24 hours to receive an email from a robot telling you your book has been rejected due to (insert reason here you have never heard of). It’s all good—you have a few days up your sleeve. Pat yourself on the back for your excellent contingency plan. Fix issue and go through the entire process again. Remember, you still have four days.

Three days out your book is live. Pat yourself on the back for being early. Open published files to gloat and immediately find a typo that was missed the previous 9738 times it was read by multiple people. All good. Upload new files to all publishers and pat yourself on the back one more time for your excellent contingency plan.

Two days out receive confirmation from publishers that your book is live. Go you. Pat yourself on the back for being early. Receive email from a launch team member who found a typo that is different to the one you found. Consider leaving it there in hope that all of your readers will just ‘skim read’, then remember that one reader who would love to discover that one typo and leave a scathing one-star review pointing out an error that will stain your book for the entirety of its life. Fix typo and re-submit the files to your publishers.

One day out the book is live. Don’t look at it. Don’t even glance in its direction. Just congratulate yourself for being ready on time and spend the day with the kids making muffins (that you will eat in one sitting due to forgetting to eat for the last few days) and umpiring Lego fights.

It’s Launch Day.

Peel your exhausted body off the mattress at some ungodly hour to get launch day tasks done before kids get up. Wait for one of the kids to hear you up and join you in the dark to talk about Beyblades until the rest of the kids are up demanding food. Take seven-year-old to school, wonder if husband is alive and well, piece house back together while you wait for nap time to complete the launch tasks you didn’t finish that morning. Beg two-year-old to nap. Give five-year-old the iPad and have him sit next to you saying, ‘Mum. Mum. Mum, look at this’, for entire nap period. Abandon unfinished tasks to do school pick up and keep kids alive until reinforcements arrive. Beg kids not to fight at the dinner table, and if they actually stop, count that as a Launch Day celebration. Do dishes, piece house back together again, and dream of that expensive bottle of champagne that your husband brought for the last book launch that is still unopened in the fridge. Wrestle kids into bed and complete all the tasks you did not get done that day. Fall asleep immediately after. Wake at 3:30am with amazing book idea. Stay awake planning it and then realise that your judgement has been impaired by lack of sleep and the book idea was not that good. Get up before the kids wake and respond to emails asking when the next book is being released because they read it in one sitting instead of rationing it out to make the gap between books seem smaller (just jokes). Ask them if they can babysit and dead pan when they respond with laughter. Hold eyes open for the rest of day and text husband to tell him to be home for dinner because if the champagne doesn’t get opened that night it is going into a breakfast smoothie the next day. Eat tacos and drink champagne with kids who have no idea what you’re celebrating and don’t care because, well, tacos. Fall into bed and sleep for a week—or 2.5 interrupted hours because you have children.

Next, do it all again because you ABSOLUTELY LOVE IT.

 

 

Why you should write your pain

Photo by Cristian Newman on Unsplash

 

**Please note this post contains a spoiler for The Royal Companion**

I grew up religious. Not the ‘I go to church on Sundays’ kind, the hardcore kind that consumes you and separates you from others. When I left home at seventeen, I stepped away from it because I needed to see who I was without it. Turned out I was a bit of a mess. I was quite lost for a number of years while trying to navigate a life without tight boundaries, probably dangerously so if my partying habits are anything to go by. I was trying to figure out where I fit in a world I had been told my whole life was ending, whilst living with the guilt of turning my back on God. I’ll admit, I was tempted to return. It would have been so much easier. The problem was, I started to realise that the “truth” I had been raised on was a collection of perfectly crafted lies. Remember when Dorothy pulls back the curtain in The Wizard of Oz, seeing the man behind it? That was me, and you cannot un-see it. Imagine my devastation after spending my entire childhood with guilt every time I broke the rules when I slept over at a friend’s house who was not in the religion, participated in forbidden celebrations, played a team sport, liked a boy. Or when I decided I wanted to go to University to learn things the bible could not teach.

My eldest brother left home, and the religion, when I was young. He figured it out about the same age I did. My sister left soon after, and then eventually my parents did as well. One brother remained in it. One brother remains in it. This brother was my best friend growing up. He looked out for me in ways I could never share here in this public space. He let me sleep in his room because I was terrified of the dark and hated sleeping alone. Before we went to sleep he would always pray for both of us. His prayers were so long I would often fall asleep before he had finished. He took his beliefs seriously, but he also had a lighter side. To this day he remains one of the funniest people I have ever known.

The problem is, people within the organisation are not meant to associate with people outside of it. It’s a grey area for family and those not baptized. My brother spent a number of years hoping (and no doubt praying) that I would find my way back, until the day I admitted I had not fallen away, but rather stepped away with my eyes wide open. What happened then? He did what he had to. He said things that burned through my lungs. He told me we can never be close, that our kids will never grow up together, that his bond with God is thicker than blood. I had just given birth to my second son. He was two weeks old. To say it knocked me seems inadequate. I have not seen my niece and nephew since. Occasionally my kids see photos of him and their cousins and ask questions that tear at me, because I know he would have been an awesome uncle–one that made them laugh.

Readers of my first series might feel the weight of that grief. It has shaped the story into something darker than I had intended. Looking back at the first book, I see trails of it everywhere. I see it in the impossibility of Aldara and Tyron’s relationship. I see it in the rules that confine them. I see it blatantly when Aldara is separated from Kadmus at the gates of Archdale, as she watches his blank, resigned face through the portcullis and cries for the first time since being sold. Later I see it when Hali is sent to Onuric and Aldara is forced to face grief once again, pondering the question ‘How do you grieve the living?’ It was a question I struggled with. It’s a question I still struggle with.

Jeff Goins said in a blog post, ‘Write with pathos. Write with passion. Write true.’ This is what is required of good writing and why it’s so painful. We are revealing parts of ourselves that many of us would rather hide. So why does Goins suggest that we not hide our scars but show them? Because it helps us to heal. It’s cathartic. Your notebook or laptop can be a confessional booth and counsellor, hearing your pain and allowing you to process it in a creative way. We heal not by avoiding discomfort, but by leaning into it with honesty.

Goins also suggests that writing your pain helps to heal others. Sharing the painful parts of your story is about more than just you. Others may identify with certain pieces of your pain and find healing. When you share your story, you help those people go through the same cathartic process you’ve experienced.

‘This is an act of bravery, which is why it’s so hard.’

I receive a lot of emails from readers telling me that they care deeply for the characters I have created. I suspect this connection does not stem solely from the love the protagonists share, but their demons. Grief. Robert Frost famously said, ‘No tears in the writer, no tears in the reader’. I have written many scenes through tears. There is a scene in The Common Girl that knocked me flat for a few days. But the best part about fiction is that you get to rewrite histories and create better outcomes. You are in full control of your character’s happiness.

So if you are a writer reading this post, pour your pain into your stories and let your characters overcome the obstacles you struggle with. It will not only help to heal you, it might just heal your readers. One story at a time.

 

 

‘The Common Girl’ cover reveal

Cover reveal time. Getting the cover from my cover designer is my favourite part of the whole writing/publishing process. And here it is, book two of ‘The Companion Series’….

Love has never been more dangerous.

Companions are the kingdom’s most beautiful and educated women—possessions of Syrasan’s royal men. But the longstanding tradition is about to change. A new trade agreement between two kings will see women sold across the border.

Prince Tyron never wanted a Companion, but now he cannot fathom a life without her. But when a rebellious act brings brutal consequences, Tyron realises his feelings put his Companion at risk. As her future grows more uncertain, he will do whatever it takes to keep her safe.

Aldara never wanted to be a Companion, but at age sixteen the choice was made for her. She never imagined she would grow to love the man who owns her more than her own freedom. But when her life at Archdale begins to crumble, Tyron sends her back to the safety of her family, where she must find a way to exist without him. As Zoelin continues to tighten its grip on Syrasan, the pair soon discovers there are no safe havens.

Tender and heart-stopping, The Common Girl is a love story about family, sacrifice and the roles that bind us.

Fiction update and lessons learned

Photo by Haitao Zeng on Unsplash

There is so much happening in my fiction life right now that I thought it would be a good idea to pour everything out and let readers pick through the pieces that interest them.

First up, an update on The Royal Companion

What started as an almost reluctant publishing of my first novel has grown into something much more than I could have fathomed. Am I suddenly rich and hugely successful? Hell no. Is my husband trying really hard to be supportive of my goals while not freaking out about the business expenses that keep popping up on the old credit card? Yep. But to his credit, he hides his fear well.

So how else does one measure success if not by profit? Well, I can only answer for myself, and as this is my safe space, I’ll tell it how it is.

  1. Regular sales

I sell copies of the eBook every single day. I honestly thought no one would buy it, so imagine my surprise when five months after its release, it continues to sell. Is it loads of money? No, but it’s a daily income I didn’t have previously, and it’s an income from writing fiction.

  1. Reviews and emails

The majority of my reviews are positive. People send me emails thanking me for the story and the characters. Many of the people reaching out are bed-ridden and escape their lives via fiction­—which I love. I appreciate every email, and I’ll never tire of hearing that love stories help people escape their pain.

  1. Subscribers

As of today I have 1572 subscribers on my mailing list. At the start of the year I had zero. I’m really proud of this.

  1. Personal happiness

This is the biggest one for me. I have figured out a way to make an income from telling stories. The image of the starving artist was so ingrained in my subconscious that I convinced myself I had to do it as a hobby on the side of ‘real writing’. Not true. People need stories and they are happy to pay for them. I love writing fiction, and my goal is to be writing only fiction by the time my youngest starts school. This is no longer a pipe-dream, I am working my butt off to ensure it’s an achievable goal.

  1. Recognition

Some of you may have heard The Royal Companion was shortlisted for ‘The Woollahra Digital Literary Award 2017’. I didn’t win, but I was so chuffed at being shortlisted I didn’t care. Why is this so important? Two reasons: I am an indie author, and I am a romance author. This shows that the stigmas attached to both are slowly falling away. 

What have been the biggest lessons learned so far?

Holy cow, how much time do you have? Let me just list my top three.

  1. Not paying for a proof-reader the first time round

Authors need as many eyes on their books as possible prior to publication. These can include a developmental/structural editor, beta readers, copy/line editor and proof-readers. Indie authors obviously have to pay for these services without knowing if they will ever get back the money they put in. I was cautious of spending too much money on something ‘no one would read’, so I paid for copy/line editing only and skipped the others. Big mistake. Structurally the story is sound (thanks to spending five years revisiting it), but the first few days after publication I was fixing up typos that readers were pointing out. It was stressful and embarrassing. You only get one chance to make a first impression.

  1. I spent too much time marketing one book when I should have been writing the next one

Do you want to know the best way to sell more books? Write another one. Romance readers in particular are veracious readers. When they finish a book, they want the next one. Moving forward the writing will be prioritised.

  1. I didn’t know who my target audience was (and still don’t)

The Royal Companion is a romance hybrid, but it still needs to fit somewhere. My editor suggested I market it as a ‘Royal Romance’ which falls under the ‘regency’ sub-genre on Amazon (from which 95% of my sales come). The problem with that? It’s written in a medieval setting which is confusing for regency readers. To make matters worse, it’s not set in this world, which technically makes it a fantasy novel. The problem with that? Fantasy readers want world building, magic, maybe a dragon or two, and I just wanted to tell a love story. Ah, the joys. It’s currently selling best under historical romance > medieval, so it’s staying there for now!

Ok, this part is for the readers wondering when the next bloody book’s going to be published already…

The Common Girl is due to be released in September 2017. Aldara and Tyron’s story continues in this book. For anyone interested in a detailed progress report, here it is…

  • The “finished” manuscript has just come back from beta readers who provided really valuable insights. It seems I still have a little work to do on the ending, but some of the more positive comments included:

‘Excellent chapter–I felt my heart rate and breathing pick up when they started their pursuit.’

‘This is powerful. My heart is breaking with hers right now. Nice emotion here.’

And my favourites…

‘I want to kick him in the groin. I don’t care for him at all. He’s callous and it has taken me this long to notice he has some other interests going on.’

‘I knew I liked her. Preach Mama Queen, you tell that kid to shut up.’

  • I have just briefed the cover designer (yay). I can reveal that the tagline for the book is: Love has never been more dangerous. The image is gorgeous and I can’t wait to share it with you in the coming weeks.
  • The manuscript goes to the editor for copy/line editing early August (that takes around 3 weeks).
  • It will then go to a proof-reader early September (this takes two weeks).
  • Next, advanced copies go out to my awesome launch team who have two weeks to read it and post their honest reviews.
  • Then finally, Launch Day at the end of September (assuming there are no hold ups).

What’s next?

Book three, The Majestic Impostor (this title may change), should be out in January 2018. This is the final part of Tyron and Aldara’s story. I will be having a break from The Companion Series at that point, but I have ideas for the minor characters that might see me return to it at a later date. I get a lot of women crushing on feedback about the my fearless, handsome and witty knight, Leksi. So I might have to find out what is in store for him later on.

Probably the biggest news I have is the announcement of my next series. The working title is Domitian’s Gladiators. You may have noticed my interest in historical settings, and it’s no secret I am fascinated with medieval warfare and practices. This will be a three book historical action romance series following three female gladiators, each with their own book. I couldn’t pass up the opportunity to write strong female protagonists with fighting skills. There is a fair amount of research to do for this series, but I expect to have book one released in the the first half of next year.

Would love to know whether this is something my current readers would be interested in? Hoping some of my medieval readers will give it a try. Comment below or drop me an email.

So, wow, what an info dump. I hope at least parts of this was of interest to someone. Below is a bunch of links for anyone wanting to connect on other platforms. I love hearing from readers.

Join my mailing list (and get exclusive content)

Follow me on Facebook

Read Tweets at @TanyaBirdWriter

Join my Launch Team

Connect on Goodreads

 

My top five radio interview tips for not sounding like a halfwit

A few weeks back I chatted with Samantha and Gordon Napier from Book, Stage & Screen about The Royal Companion and indie publishing. I was incredibly lucky to have such warm and funny hosts, because it turns out that I get nervous during interviews. Not just ‘ooh my heartbeat has increased’ kind of nervous, but the ‘I have forgotten what my book is about and sweat is pouring from my hands’ kind of nervous. I learned a few valuable lessons for next time which I thought I would share in hope that it might help someone else on their marketing journey.

  1. Take a copy of your book description with you. Yep, I probably would have felt ridiculous referring to a piece of paper when asked the question: ‘What is your book about?’ But I tell you, it felt much more ridiculous rabbiting on about an unnamed girl that was sold to some royal family in an alternate-world that I forgot to mention.
  2. Breathe. I think I took about three breaths in the twenty minutes I was there, which in hindsight was not ideal. I am fairly confident that had I oxygenated my brain, it would have improved my ability to produce coherent thoughts. This also caused me to swallow at awkward intervals – because I was literally gulping for air.
  3. Practice answering questions about yourself out loud. It never occurred to me to practice talking about myself out loud. In hindsight this probably would have helped a lot.
  4. Prepare for an abrupt start. Your hosts do not have time to coax you out of your blanket fort. When you hear, ‘Our next guest is…’, the first question will land shortly after – so find your tongue.
  5. Do not fill silences with verbal diarrhoea. Like when someone asks you how to spell you name, just spell it and then shut-up. Don’t go on to make bird noises. I realised as I listened to the interview that I often rambled through silences that were probably necessary for transitioning between questions and speakers. Next time I know to answer the question and then let the host fill the silences with intelligent input.

I’m sure I could pick the interview apart and find weeks worth of blog content, but I’m also aware that I tend to scrutinise myself rather harshly with these type of things, and it probably wasn’t as bad as I told myself.

If anyone wants to have a listen, here it is…

 

For any locals interested, Book, Stage and Screen airs Thursdays 12-2pm on 88.9 Wyn FM. Samantha and Gordon discuss the world of book, stage and screen in Melbourne’s west and beyond. Previously recorded shows can be found here.

For those that were playing ‘Count the Awkward Swallows’ at home, the correct answer is 7529 unnecessary gulpy-swallows.

Let’s talk about one-star reviews

This blog is a safe space for me to speak honestly about all aspects of writing, and this week I want to talk about something that many writers don’t – one-star reviews.

I understand why authors don’t want to talk about them. A one-star review feels a bit like being stabbed through the chest with a blunt object. That sounds uncomfortable, right? Unfortunately for authors, it’s a necessary part of the writing process. It would be weird if we all liked the same stuff, and reviews are an important tool in helping readers navigate the abundance of choice. I knew how it worked going into this – it’s one of the reasons I was so terrified of publishing. While I have been fortunate to have had only a few readers absolutely HATE my first effort, enough to leave a one-star rating, it certainly will not be the last time it happens.

Right now I am working on becoming more resilient. I’m growing a thicker skin. How does one do this? I can’t speak for other authors (the ones with good sense and self-control over their sugar and booze intake), but I’ve been reading all of the one-star reviews of my favourite authors, and its proving to be a helpful tactic. Seeing authors who I have on my bookshelf, being torn apart by their readers, and then getting on with the business of writing more books, is extraordinary.

So, I thought I would share a few quotes from some of the most scathing one-star reviews I have come across during my resilience training. These are pretty savage, so if you are offended by swearing, you should probably watch this video of cute puppies instead. My mouth no longer dries up with fear when I read these, which indicates progress. But in an attempt to tone it down, and hold onto my PG blog rating for a little while longer, I have exchanged the really offensive phrases with the word ‘chicken’.

If you’re still with me, good for you. Below are my top five one-star scathing review quotes.

Please note: I have not named the reviewers for fear that they will find me and review my books – I’m not that resilient yet.

5. Slammed by Colleen Hoover

This is a book about poetry
That doesn’t like to show us things
It tells us it’s speshul
It tells us it’s different
When really it’s just the same old ‘chicken’.

4. Fallen by Lauren Kate

‘[The characters] do nothing but wander around, angst, ‘chicken’ each other over passive-aggressively, whine, angst some more, ‘chicken’ each other over some more, whine again, kiss like something from a cheap Harlequin knock-off and then BAM! Get on a private plane and fly straight into the core of the sun.

Oh, if only I were so lucky.’

3. Wuthering Heights by Emily Bronte

‘This book was a ‘chicken’ing slog.

That probably sounds strange coming from someone who read the entirety of The Divine Comedy three times for sport, but damn; I’ll take biblical poetry any day over this ‘chicken’ wreck.’

2. Outlander by Diana Gabaldon

‘WHAT THE ‘CHICKEN’ IS THIS RAPEY, ABUSE-APOLOGIST BULL’CHICKEN’ERY? I DON’T KNOW WHAT I’M MORE UPSET ABOUT, THAT IT’S IN HERE, THAT I ACTUALLY LIKED THIS ‘CHICKEN’ING DOUCHECOPTER AT FIRST, OR THAT I’M SUPPOSED TO JUST “GET OVER IT” LIKE HIS WIFE DOES, VALIDATE HIS ABUSE, LIKE HIS WIFE DOES, AND IMMEDIATELY FORGIVE HIM, LIKE HIS WIFE DOES. ‘

 1. The Bronze Horseman by Paullina Simons

‘Jesus ‘chicken’ing rollerblading Christ.

You wanna read a book about two of the most self-centered ‘chickens’ in the history of literature? READ THIS BOOK.

Self-centered ‘chicken’ sadist with a hero complex meets self-centered ‘chicken’ masochist with princess syndrome. They fall in love and their theme song is ‘CHICKEN’ EVERYONE ELSE. They’ll probably dance to it at the wedding, wide smiles on their ‘chicken’ faces as they ‘chicken’ing tango across the graves of those they sacrificed on the altar of their love.’

*crickets chirping*

Not entirely sure what to follow that up with. Haters gonna hate, right? I really hope that when my turn comes, I remember that I’m not offended by swearing, and I find the courage to open my laptop and keep writing.

 

 

Why publishing a book is a lot like giving birth

I really thought I was prepared when I gave birth to my first son seven years ago. I had read the all of the books, listened to all of the advice, completed a two day calm-birth course, and mentally noted observations that I felt would give me some kind of advantage when it was my turn. I was ready for the breastfeeding, the lack of sleep, the nappies, the crying. Of course now I laugh. Nothing could have prepared me, because no two experiences are the same.

It might surprise some to know that publishing a book is a lot like giving birth. Prior to the big event there is lot of waiting, fear and self-doubt. You employ professionals to poke and prod and hold your hand. Afterwards you’re elated, exhausted, depleted, and incredibly grateful to the people supporting you. You are still trying to figure out which advice to take and which to ignore. Some people will tell you that you are doing a great job, and others will judge harshly. You want so desperately to govern every aspect of the process, but then you realise that some things are simply out of your control.

Many people don’t realise that The Royal Companion was written five years ago when I was heavily pregnant with my second son. I was prone to vivid dreams throughout that pregnancy. Many of them would remain with me for days. One particular dream remained with me for much longer. I was thirty-eight weeks pregnant when a man I had not met was pacing in my mind as I slept in my bed. His hands were in his hair, his expression unhinged by something. Fear? A girl stood nearby, crying. Her hands over her face, then over her ears. His words were breaking her. I knew they were both in pain, but I also knew they were in love. Their world was different, the rules unjust. I also knew she was his, but I didn’t know why.

I never set out to write a romance. What I wrote was a story about grief, but it also happened to be a story about love. This is the story I wrote. Their story, set in their world. And it poured out of me until it was done. Afterwards, I put it aside. Occasionally I would drag it out during study breaks and then bury it under text books a few weeks later. I kept going back to it though, revisiting the broken people that remained alive in my mind.

At some point I wondered whether it was good enough to publish. I looked at the publishing options in Australia and thought about where this hybrid might fit. Nowhere. The answer was nowhere. How would a publisher market a romance novel that is part regency, part medieval, part suspense, and contains fantasy elements? I was left with two choices; put it away again, or publish it myself. So I did the same thing I had done when I found out I was pregnant for the first time – I got to work learning.

I have three boys now. Each birth was unique and did not prepare me for the next. Each time I coped with some parts well, and other parts not so well. Nothing ever went to plan, it still doesn’t. Yet I am left with three amazing kids and a feeling that I am doing a pretty good job for someone with no clue. Some days I feel supported, others judged. I am still learning and I make mistakes all the time.

Birthing my first book was oddly similar. I underestimated the work involved, the energy it would consume, the care it would need. I was grateful for the support that family and friends showed when I finally worked up the courage to share the story. Courage you say? Yes, courage. The reality is that some people will love it, some will think its ok for a ‘first effort’, a few will hate it, and a handful will hate it and say so. So yes, it takes courage to share something that is born of your imagination and fleshed out from your observations and experiences. I already see its faults, pick at it, get down on myself for not being better at my craft. But in the same way I went back for more children, I will write more books. Next time I will go in a little braver, hold my head a little higher. I’ll be proud of the aspects I do well, and work at the parts that trip me.

I just hope my readers stick around in the meantime.

 

Why we need romance novels

I am in no way a closet romance reader; I have been out for some time. I know I’m not in an imagined minority because it’s one of the highest selling genres, with an estimated annual total sales value of $1.44 billion. Literary critics can balk all they want, as long as they acknowledge that romance is a major prop for the publishing industry.

If you are imagining romance readers as uneducated, cat-owning spinsters, then it might be time for a fresh perspective. According to research done by Romance Writers of America, 18% of readers are men, 59% live with a spouse or partner, and 60% consider themselves feminists. You only have to browse the list of romance sub-genres below to see that it is so much more than bodice ripping and mummy porn.

Romance sub-genres:

  • Adventure romance
  • African-American
  • Category romance (also known as “Series” titles)
  • Chick-lit
  • Christian
  • Contemporary
  • Dark fantasy
  • Erotic
  • Fantasy
  • Futuristic
  • Gothic
  • Historical (my fave)
  • Inspirational
  • Interracial/Multicultural
  • LGBT
  • Mainstream
  • Menage a trois (see – something for everyone)
  • Medical
  • Military
  • M/M
  • Mystery/Thriller
  • Paranormal
  • Regency
  • Rock ‘n Roll (why not?)
  • Science Fiction
  • Suspense
  • Sweet
  • Time-Travel
  • Urban fantasy
  • World War II
  • Yaoi (I admit – I had to google this one)
  • Young adult/Coming of age

So what do all these romance sub-genres have in common? Two things: a central love story and an emotionally satisfying and optimistic ending. The latter means that the lovers overcome their struggle to be together and are rewarded with emotional justice and unconditional love. These two elements are not negotiable.

I once read a Facebook post by a woman who had just finished reading a novel that ended with a tragic death. When she was done, she threw her iPad (it was an eBook) against the wall, wrote a scathing book review warning others off purchasing it, and boycotted all future titles from the author. Why? Because the book had been marketed as a romance novel, and the author had broken one of only two rules of romance fiction.

An emotionally satisfying ending translates to a “happy ending”, something that is frowned upon literary snobs who are wary of formulaic and predictable texts. So why do so many readers devour them? The official answer is ‘entertainment, escapism and relaxation’, but I think it goes a little deeper than that. Why do I read romance novels? Here are my top three reasons.

  1. I know what I’m getting

At the end of a day when I’m processing all of the horrible things happening in the world, I can pick up a romance book and know that I will feel good by the end of it. When I want to experience other human emotions, I change genres or read the news. Yes – romance readers are still allowed to consume and enjoy other genres.

  1. I don’t ever want to forget how good it feels to fall in love

I will never understand why people scoff at this idea. Falling in love, whether it be with your partner, lover, baby or pet, is the best feeling. The fact that we get to experience love via fiction is a gift. Good romance writers will deliver this with every book, so if this is missing from your reader experience, it’s time to explore new authors.

  1. To feed my optimism

Yes, a guaranteed happy ending every time is unbelievable, but it’s fiction – a safe, indulgent space. I don’t want real life constantly mirrored back to me, I read romance to imagine better possibilities.

So if you are a closet romance reader, it’s time to step out into the light. If you are yet to partake, get ready to fall in love.

Why I’m wrestling with an elevator pitch

elevator-pitch-image

Previously, if you had met me in an elevator and asked me what it is I do, you would have got a reply like this one:

‘I clean wee off the floor, cook food for the bin and cry in the pantry a lot.’

You see, I have spent the last few years as a stay-at-home mum to three young boys. While I’m grateful to have had those years at home with them, just me and them, every day, all day, all the time (just breathe), I now find myself emerging from the nightmare those precious baby years, ready to get to work.

Admittedly, I have a few more years of wee-laden floors and fussy eating ahead of me, but soon I will have two allocated child-free days, every week, to breathe and lay on the floor without threat of injury work and write. You know what that means right? I need a new answer for all of those times that I am in an elevator with people that I did not birth. Queue the elevator pitch.

For those that don’t know, an elevator pitch is a short overview of your business, products or services, that is used in business settings such as face-to-face networking. An elevator pitch is meant to be short, delivered in the time it takes to complete an elevator ride (hence the name). When I heard it described as one of the simplest but most powerful tools for small business owners, I decided that I wanted one. So one day while my youngest slept blissfully for not long enough, I used the time to research the best techniques for writing it. Here are the basic steps I discovered to creating a great pitch:

  • Create an attention grabbing hook
  • Tell them who you are
  • Describe what you do
  • Identify your ideal clients/customers
  • Explain what’s unique and different about you and your business (your USP)
  • State what you want to happen next
  • Put it all together
  • Practice

Sound easy? Here is a polished example that I got from a reputable small business site that I am waaaay too scared to cite in case they find about this blog post:

“Have you ever felt held back by lack of time and wished you could clone yourself so you could get everything done, when you want to get it done, the way you want it done?

Well, I work with busy and driven small business owners who struggle to accomplish everything they want to accomplish. The clients I work with generally understand the value of a team and are ready to learn how to delegate, but find it challenging to let go of their quest for perfection, find quality team members and commit to creating a team that can thrive, even without them being hands-on.

I consult these time-challenged business owners on how to build teams, delegate effectively and ultimately become more productive and profitable. I’m in a unique position to help my clients because I’ve faced the same struggle of not having enough time and feeling held back from true success. I have figured out a formula that can help just about any entrepreneur build a team and delegate effectively, giving them the time they need to grow their businesses, explore new endeavors and take time off, knowing their businesses will continue to prosper in their absence.

I’d love to schedule a time to talk more about some of your delegation and team challenges, and explore how we may be able to work together.”

Wow, imagine copping that? Now, I don’t want to be a Debbie Downer here, but if I met someone in an elevator at a networking event, and I asked them what they did for a crust, and they proceeded to introduce themselves with a question that sounds as though it were plagiarised from an infomercial, they would probably not get the enthusiastic ‘yes’ that they were expecting. More than likely, there would be a really uncomfortable silence, or a timid ‘ummm’, which would leave the rest of their pitch hanging uncomfortably between us until the ‘ding’ of the elevator finally sounded. What about the last line? Is it just me or does that that seem a bit keen, like someone discussing marriage on a first date?

Because I’m not one to hate on a process before trying it, I decided to give it a go. Admittedly, I dropped the attention grabbing hook – I just couldn’t do it. It didn’t matter what I wrote, I sounded like a cheap ad. I also left off the ‘I’d love to schedule a time to talk more…’ line at the end. I would like to think that people intelligent enough to operate lifts, are also capable of speaking up if they need something from me.

So this is what I ended up with:

When I’m not cleaning wee off the floor, I’m a freelance writer. I write fiction, features and essays, as well as copy for small businesses. I help clients clarify their key messages, articulate their skills and strengths, and tailor communication to their target audience. Small business owners often feel overwhelmed by the thought of using an agency and appreciate being supported through the process. The brief comes to me, and stays with me.’

I feel like this reads fine on paper, but I’m a writer, it was always going to be better on paper. Would I say this aloud to a stranger in an elevator? You will be the first to know if I do.

Anyone have a good elevator pitch they want to share?